HELLZ BELLZ
Blog Redesign, E-commerce

Hellz Bellz is a fashion-forward women's street wear company, with an edgy, contemporary appeal. Circledot was asked to completely redesign their blog and E-commerce store so that these sites better aligned with their fashion-forward brand image. Before the time of the project, both the blog and store had completely different looks, and the pages were hard to read and navigate. The blog was recieving more daily hits than the company's main site, so it was essential that its design properly represented the brand.

Since the makeover, Hellz has enjoyed a 40% increase in daily hits on the blog, and is read more as an online fashion magazine than a company marketing tool.